An old site being slow, ugly, or hard to update doesn't mean you should have to start your rankings from zero to fix it. We rebuild what needs rebuilding, keep what's already working, and put redirects in place for everything that changes, so the new site performs better than the one it replaces instead of setting you back while it catches up.
Call (775) 444-9650Before anything gets rebuilt, we go through the site you already have: which pages are actually ranking, which ones are pulling traffic even if they look dated, and what's genuinely broken instead of just old-looking. That audit decides what carries over and what changes, because a redesign that ignores what's already working is just as likely to tank your rankings as it is to fix your site. We also check who owns the domain and hosting before we touch anything, since that gets lost more often than you'd expect when the original site was built by someone who's long gone.
Every URL that's earning traffic gets mapped to its new address with a 301 redirect before the old site goes offline, so a search result pointing at your old site doesn't dead-end into a 404 the day the new one launches. Content that's working gets carried over and cleaned up rather than rewritten from scratch for no reason, the parts that are actually slow or broken get rebuilt properly, and the whole thing gets tested on a staging link before it ever replaces the live site. Once it's live, we keep an eye on rankings for the first several weeks to catch anything that shifted, so a redirect that didn't fire right gets caught and fixed instead of sitting there quietly costing you traffic.
Reno and Sparks are competitive enough now that an outdated site isn't just a cosmetic problem, it's a ranking one. Google measures how fast a page loads and how stable it is while loading, and a site built on an old template years ago is usually failing that measurement even if nobody in your office has noticed anything wrong. A redesign done without protecting the URLs and content already ranking can cost you the ground you've spent years earning, which is the actual reason this gets handled carefully instead of just torn down and rebuilt from scratch.
If your site is slow because of one obvious thing, a bloated homepage video, images nobody ever compressed, that's a speed fix, not a redesign, and it's a lot less work and less money to just fix the one thing. A full redesign makes sense when the structure underneath the site is the actual problem, pages that don't match how customers actually search, a platform nobody can update anymore, navigation that buries the services you actually want to book. We'll look at yours honestly and tell you which one it is before we recommend either.
Not if it's done right, which is the whole reason we audit the existing site before touching anything. Every ranking page gets mapped to its new URL with a redirect, and the content that's already working gets carried over instead of deleted, so the new site launches with the same rankings instead of starting over.
We look at what's actually ranking and what's actually getting traffic, not just what looks outdated. A page that looks plain but pulls in calls every month gets rebuilt around the same content and structure. A page that's never earned a click gets rewritten or cut.
That comes up more than you'd think, old page builders, discontinued platforms, a developer nobody can reach anymore. We can usually pull the content and structure out regardless of what it was built on and rebuild it clean on a platform you can actually maintain going forward.
Call (775) 444-9650 or fill out the form below for a redesign audit.