A site can have great content and still not rank if Google can't crawl and read it properly. We resolve crawl and indexing errors, broken links, redirect chains, duplicate content, missing schema, and mobile usability problems so every page actually gets a fair shot at ranking.
Call (775) 444-9650We start with how Google is actually crawling the site right now, pulling indexing data to see which pages are excluded, blocked, or stuck in a state where Google found them but never indexed them, which happens more often than owners realize and usually goes unnoticed because the page still loads fine in a browser. From there we check for broken internal and external links, redirect chains where one page bounces through two or three redirects before landing anywhere, which slows crawling and wastes what's called crawl budget on sites Google visits less frequently. We also check the XML sitemap and robots.txt file, since a misconfigured robots.txt can accidentally block Google from crawling entire sections of a site, and that mistake is more common on sites that have changed platforms or had work done by more than one developer over the years.
Duplicate content gets flagged too, often from URL variations nobody intended, like a page accessible at both a www and non-www version, or with and without a trailing slash, all serving the same content as separate URLs in Google's eyes. We add missing schema markup so structured data matches what's actually on the page, and check mobile usability specifically, since most local searches happen on a phone and a site with layout or tap-target problems on mobile gets scored down for it directly, not just judged on user experience alone.
A local service business doesn't have the site volume or authority to absorb technical waste the way a large national site can. When a small business site has a handful of pages and half of them have indexing problems, that's a much bigger percentage hit than the same issue on a thousand-page site. Technical problems on a small local site don't get diluted, they show up directly in how much of the site actually has a chance to rank. A thousand-page site can lose ten pages to a technical issue and barely notice. A ten-page site loses the same ten pages and loses the whole site. A lot of the Reno and Sparks trade sites we audit were built years ago by a local shop that's since closed, migrated hosts at least once with nobody checking what broke in the move, and picked up a stack of dead links and orphaned pages nobody's looked at since.
If your site is a handful of simple, static pages with no history of structural changes, no old URLs floating around, and clean indexing already confirmed in Search Console, there's probably not much technical debt to find. A technical audit on a site that small and that clean usually comes back with little to fix, and that budget is better spent on content or the Google Business Profile instead.
Most owners don't know until someone checks Search Console data directly, since technical problems usually don't show up when you just browse the site normally. Pages can look completely fine in a browser while sitting excluded from Google's index in the background. That's exactly the kind of thing a technical audit catches.
It's when a URL redirects to another URL that redirects again before landing on the final page, sometimes two or three hops deep. Each hop slows the crawl down and wastes what Google allots as crawl budget for your site, meaning fewer of your actual pages get crawled and reconsidered as often as they should be.
Yes, directly. Google evaluates the mobile version of a site as the primary version for ranking purposes, not the desktop version, so layout problems, text too small to read, or buttons too close together on a phone screen get scored against the site specifically, not just noted as a poor experience.
Call (775) 444-9650 or fill out the form below for a technical check.