Google cross-checks your business name, address, and phone number against directories all over the web, and if those don't match, it hurts your ability to rank no matter how good your Google Business Profile looks. We correct the mismatches, remove duplicate listings, and build the citations that carry actual local authority for Reno and Sparks.
Call (775) 444-9650We pull a full list of where your business is currently listed, which for most businesses that have been open more than a couple of years turns up somewhere between thirty and eighty citations, and a fair number of them are wrong. A phone number that changed three years ago and never got updated everywhere. An old suite number from a previous office. A business name that's slightly different on one directory than another, close enough that a person wouldn't notice but exact enough to confuse Google's matching. Each one gets corrected at the source, not just hidden or ignored.
Duplicates get cleaned up too, which happen more often than owners expect, usually from an old listing that was never claimed sitting next to the current one, both showing slightly different information. Then we add citations on the directories that actually carry weight for local rankings, the ones Google treats as a real signal versus the ones that exist mostly to sell you a listing upgrade. Not every directory is worth being on, and we don't pad the count with ones that aren't. We also check for citations tied to an old business name entirely, which happens after a rebrand or an ownership change and is easy to miss because the old listing doesn't show up when you search for your current name.
Google uses citation consistency as one of the ways it decides whether a business is legitimate and where it actually operates, and that check gets more important the more competitive a local market gets. With new service businesses opening across Reno and Sparks every month, a business whose name, address, and phone number line up cleanly across the web reads as more trustworthy to Google's algorithm than one where half the listings show an old address or a disconnected number. A single wrong citation rarely tanks anything on its own, but a pattern of them adds up quietly over time.
If your business changed its name or moved locations very recently, within the last month or two, citation cleanup is going to be an ongoing project rather than a one-time fix, because some directories update within days and others take months to reflect a change, and new incorrect citations can keep surfacing for a while after the move. We'll still do the work, we just won't promise it's a quick pass. That kind of situation needs patience built into the plan, whether the move was across town or just a suite number change in the same building.
Usually somewhere between thirty and eighty across directories most owners have never heard of, built up over years from data aggregators, old sign-up forms, and directories that scrape information automatically. Most businesses are surprised by the number until they see the full list.
No. Some directories carry real weight with Google because they're established and checked for accuracy. Others exist mainly to sell upgrades and don't move rankings either way. We build citations on the ones that matter and don't waste time padding the count with ones that don't.
Google treats inconsistency as a signal that a business might not be legitimate or might not actually operate where it claims to. It's rarely one wrong listing that tanks a ranking, but a pattern of mismatches across several sources can quietly cap how much Google trusts your Business Profile.
Call (775) 444-9650 or fill out the form below for a citation check.