Once a profile is set up right, it needs someone checking it every month or it goes stale. We post regularly, add new photos, monitor and answer Q&A, keep hours and services current, report competitor listings that break Google's rules, and send you a monthly report that says plainly whether the listing is working.
Call (775) 444-9650Every month we post to your profile the way Google expects an active business to, which means real photos from real jobs, not the same five stock shots recycled on a loop. We check the Q&A section for questions sitting unanswered, sometimes planted by competitors trying to make you look unresponsive, and answer them directly. Hours get checked against holidays and seasonal changes before they go stale, and your services list gets updated as your business actually changes what it offers, not once a year when someone remembers. We also watch the attributes section for anything that's changed, since a business that started offering free estimates or added a new certification needs that reflected on the profile, not just mentioned once in a conversation and forgotten.
We also watch for spam listings, which in Reno and Sparks means duplicate profiles, businesses claiming a service area they don't actually cover, or listings using a fake address to rank in a neighborhood they're not in. When we spot one competing directly against you, we file the report with Google. It doesn't always get pulled fast, but leaving it unreported means it never gets pulled at all. At the end of each month you get a straight report on calls, direction requests, and profile views, with plain language about what moved and why.
A profile Google considers inactive gets deprioritized against one that's clearly maintained, and inactivity is measured by things most business owners never think to check, like how recently a photo was added or how long a question sat unanswered. In a market where three or four businesses in the same trade are all competing for the same three map pack spots, the one posting monthly is the one that keeps showing up. Washoe County adds a few hundred new business licenses every year, and a fair number of them are trades competing for the same map pack spots you are — a profile that goes quiet for a season is an opening for the next one that doesn't. The one that goes quiet for a year isn't disqualified, but it's not winning either. Three or four months of silence on a profile is enough for Google to start treating it as lower priority against a competitor that's still active, and clawing that position back usually takes longer than it would have taken to just keep posting.
This only works if we're getting fresh material to work with. If nobody on your crew is willing to snap a photo of a finished job or tell us when a new service gets added, we're stuck reposting the same handful of assets every month, and Google notices the difference between real activity and recycled content. If that's genuinely not workable on your end, a lighter one-time optimization is probably the better fit than ongoing management.
At minimum weekly, more often if we're getting fresh photos and updates from your jobs that week. A profile with something posted every seven to ten days reads as active to Google. One with nothing new in two months reads as abandoned, even if the business behind it is doing fine.
We'll work with what we have, but a profile running the same five photos on repeat for six months doesn't perform like one adding new job-site shots regularly. If photos are hard to get consistently, tell us and we'll figure out a workaround, like pulling from a shared folder your crew updates whenever they remember instead of waiting on a weekly ask.
Yes, when we find one directly competing against you in the map pack. We file it through Google's official process. It's not instant and not every report gets acted on, but an unreported spam listing definitely doesn't go anywhere on its own.
Call (775) 444-9650 or fill out the form below to talk about ongoing management.