A click isn't a customer, and a lot of ad accounts get judged on clicks anyway because nobody ever connected the dots between what an ad cost and what it actually produced. We install tracking correctly, define what counts as a real lead for your business specifically, and connect the data so spend gets judged on booked work.
Call (775) 444-9650We install conversion tracking and analytics correctly across the site and the ad platforms running on it, Google Ads conversion actions, Google Analytics, and the call tracking numbers if those are already in place, so all of it reports back to one place instead of three disconnected dashboards that never agree with each other. Getting this wrong is more common than it should be, duplicate tracking tags that double-count the same conversion, a conversion action left pointing at a page that no longer exists, tracking code installed on a staging site instead of the live one. We check for all of it before calling the setup done.
Then we sit down and define, specifically, what actually counts as a lead for your business. A call under thirty seconds usually isn't one, it's a wrong number or someone who hung up before anyone answered. A call over two minutes, a form filled out with a real phone number, or a booked appointment usually is. That definition is different for every business, and getting it wrong in either direction, counting too little or too much, makes every report that follows misleading.
In a market the size of Reno and Sparks, ad budgets are small enough that every dollar spent on the wrong keyword actually shows up in the results. There's no volume to hide behind. Without accurate conversion data, a campaign that's genuinely working can get paused because the numbers made it look like it wasn't, and a campaign that's actually wasting money can keep running because nobody could see it clearly. Correct tracking is what makes the difference visible in the first place. A local business running search ads next to a handful of national competitors also needs its own account judged on its own bookings, not on a generic industry benchmark that has nothing to do with what's really happening in Reno or Sparks that month.
A business that isn't running any paid ads yet and just wants to see which blog post got read this week doesn't need this level of setup. Basic analytics covers that on its own. This is built for accounts where ad spend needs to be judged against real bookings, and it's overkill anywhere that isn't happening yet. It's also not worth the effort for a business with one single, simple contact form and no phone tracking to speak of, where "did the form get submitted" is already a good enough answer without building out a whole conversion framework around it.
It depends on the business, but generally a call that runs over a set length, a form submitted with valid contact information, or an appointment actually booked. A call that's under thirty seconds or a form filled out with a fake phone number gets excluded so it doesn't inflate the numbers with contacts that were never going to become jobs.
Having Analytics installed and having it installed correctly aren't the same thing. We regularly find accounts with duplicate tags counting the same conversion twice, tracking code pointed at the wrong page, or goals that were never actually configured to match what the business considers a real lead. We check what's already there before assuming it's working.
Yes, and it's common. Double-counted conversions, missing call tracking, goals that stopped firing after a site update, we've found all of it in accounts that looked fine from the outside. We audit what's currently reporting before making changes so we know exactly what was wrong and what it's been costing in bad decisions.
Call (775) 444-9650 or fill out the form below for a tracking check.